For B2C businesses especially with a click and mortar model, digital marketing maybe more about branding than demand generation. Also depends on the digital channels used and relevance of them for the business in question. But the walls are getting blurred today as sales can happen both online and offline.

Digital Marketing is fast becoming a channel to understand and listen to customers and prospects. Companies are listening and adapting to market feedback faster than earlier using digital channels.

To understand what might work for you and what we have seen work for a business similar to you, please feel free to write to us for a detailed discussion and free assessment. Write to us at